Flake-Wilkerson Market Insights is a full service research firm committed to gathering information that leads to solutions in the marketplace and the workplace.
As specialists in marketing research that measures customer satisfaction, customer loyalty, new product development issues, advertising effectiveness, brand management and ad hoc issues, we are focused on what it takes for our clients to succeed in today's world.
For service industries, we are adept at assessing both consumer opinions and business to business (B2B) issues. Highly experienced in the telecommunications industry, we are able to apply our knowledge to most any business that faces undercurrents of change.
In the workplace we conduct employee surveys and organization development research, including change, management studies, communication audits and readership surveys.
Whether we are conducting telephone surveys, mail studies, focus groups, on-line surveys, customer relationship management services (CRM), personal interviews, intercepts, or multi-modal research, we uphold our core values.
Our mission statement makes four important points that guide our actions. We will:
- Provide accurate, relevant, timely and cost-effective research and recommendations that enable our clients to make informed, on-target decisions.
- Promote ethical research practices that protect the privacy of individuals from whom we gather information.
- Foster an environment that encourages initiative and develops teamwork, individual growth, and employee satisfaction.
- Be actively involved in the life of the community, supporting our desire to be a good corporate citizen.